B2B ordering portal · in development
Do your business customers still order by email, phone or spreadsheet?
Give them a private B2B ordering portal with their products, their prices and their ordering conditions. You stop retyping orders — they arrive as structured data, ready to process.
The problem
Every order that isn't in a system is work you're doing for free.
WhatsApp messages you retype. Spreadsheets with the wrong price. Phone calls about something already ordered three times before. That isn't customer service — it's unpaid administrative work.
Straight into your own workflow — no retyping, no guessing what the customer meant.
How it works
One portal, three steps.
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Your customer logs in to their portal
With their own credentials, at any hour of the day — evenings, weekends, or from a phone on the warehouse floor.
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They see their own assortment and prices
No general price list with exceptions. The terms you agreed with that customer are already there, ready to order from.
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The order reaches you structured
As data, not as a message. Ready to process in your own workflow, with fewer mistakes along the way.
What it delivers
No percentages we can't back up. A workable process instead.
- Customers order when it suits them, not only during your office hours.
- Less manual re-entry of orders that already existed somewhere else.
- Clearer orders: right item numbers, right quantities, right prices.
- Customer-specific pricing and assortment, visible in the portal itself.
- Easier repeat ordering — the same order placed again in two clicks.
- One central order history instead of scattered email threads.
- Fewer repeat calls and messages about price and availability.
- Customer service that scales without a proportional headcount increase.
Product capabilities
What's inside the portal.
Grouped by what it does for your customer, what it gives your organisation control over, and how it runs day to day.
Customer experience
- Private, secure B2B account per customer
- Customer-specific pricing
- Customer-specific assortment
- Quick reorder based on previous orders
- Fully responsive ordering experience
Order control
- Minimum order quantities (MOQ)
- Ordering in fixed packaging increments
- Order history per customer
- Clear order status, from concept to delivered
- Ordering conditions visible in the portal
Business operations
- Multiple users per customer account
- Roles and approval workflows are on the roadmap
- Product and customer price imports
- Structured orders, ready to process
- Room to connect with your own systems
Your brand, not ours
Your brand. Your customers. Your ordering portal.
Your customer orders in an environment that feels like your own organisation — not like a third party wedged in between. Ordanta is the technology underneath; you stay the supplier the relationship belongs to.
- Your own logo in the portal
- Your own brand colours
- Your name and contact details, facing the customer
- One platform, configured per customer to your brand
"Fully branded" means your own identity inside the Ordanta platform — not bespoke software per customer, and not unlimited custom functionality.
Automation & AI
More than a digital order form.
Ordanta is being built with intelligent tools that can help customers reorder faster, identify possible replenishment needs earlier, and build recurring orders with less repetitive work. This sits alongside — not instead of — the core: a structured ordering process.
- AI-assisted assortment search Planned
- Intelligent reorder suggestions based on order patterns Planned
- Predictive replenishment per customer Planned
- Messaging-based ordering assistance Planned
ERP & integrations
Keep the systems that run your business. We add a better front door.
Ordanta doesn't replace your ERP or accounting software. It's the customer-facing ordering layer in front of it: your customer orders in the portal, and that order can flow into the systems already running your business.
- Start without an ERP connection — CSV import is enough to begin
- Integrate later, when it's right for you
- A supported standard connector is on the roadmap
- Custom integration for non-standard systems is scoped separately
Who it's for
Built for businesses with recurring business customers.
Wholesalers
An established customer base, negotiated prices, frequent repeat orders.
Manufacturers
Direct supply to business customers alongside or instead of the trade.
Industrial suppliers
Technical assortments, customer-specific agreements, recurring orders.
Distributors
Multiple customer segments, each with their own prices and terms.
Ordanta is a good fit if you recognise:
- Recurring business customers with established ordering patterns
- Negotiated or customer-specific prices
- An assortment that varies per customer
- Sales staff retyping orders from email or WhatsApp
- Orders arriving across multiple, disconnected channels
- An ERP or accounting system that should stay the operational source of truth
Pricing
Four packages, one clear structure.
Prices in euros, excluding VAT. No commission on your sales, no per-user charge.
Start
Implementation €900 · Pilot: €0
- Your own branded B2B portal
- Customer-specific pricing & assortment
- Order history & quick reorder
- CSV product import
Professional
Implementation €1,900 · Pilot: €0
- Everything in Start
- Tiered pricing & advanced assortment
- Multiple users & approvals
- AI-assisted features (in development)
Integrated
Implementation from €3,900 · Pilot: €0*
- Everything in Professional
- API access
- One supported standard connector
- Deeper data exchange
Enterprise
Implementation: custom
- Multiple brands or portals
- Complex permissions & workflows
- Multiple integrations
- Dedicated support
* Within the agreed standard scope. Custom work outside that scope is not covered by the Pilot offer. See the full comparison on the pricing page.
Founding Pilot Programme
Become one of Ordanta's first 3 European Pilot Partners.
We're selecting up to three wholesalers, manufacturers or distributors in the Netherlands, Belgium, Germany or Austria for our first European implementations.
- You pay the normal Ordanta subscription
- We waive the agreed standard implementation fee
- In return, we ask for active participation during onboarding and practical product feedback
- Minimum 12-month subscription
* Within the agreed standard scope. Does not automatically apply to Enterprise or out-of-scope custom work.
Apply
Tell us about your ordering process.
We review every application personally. This takes about two minutes.
Frequently asked questions
What people ask us most.
Product
Is Ordanta an online shop?
No. Ordanta is a private B2B ordering portal for your existing business customers, not a public webshop for new consumers.
Who is Ordanta for?
Wholesalers, manufacturers, industrial suppliers and distributors with recurring business customers and customer-specific pricing.
Can customers see their own prices?
Yes. Each customer logs into their own account and sees their own agreed prices and assortment.
Can customers reorder previous orders?
Yes, quick reorder based on previous orders is part of the portal.
Branding
Can the portal use our own branding?
Yes — your logo and brand colours are part of every plan, so customers see an environment that feels like your own organisation.
Will customers see Ordanta?
The platform runs on Ordanta's technology, but the customer experience is configured to your brand and your contact details.
Can we use our own domain?
A custom (sub)domain is available on certain plans; we confirm this per situation during implementation.
Integrations
Do we need to replace our ERP?
No. Ordanta is designed as an ordering layer in front of your existing systems, not a replacement for your ERP or accounting software.
Can Ordanta connect to our ERP?
From the Integrated plan, API access and one supported standard connector are part of the scope. Which connectors are supported is confirmed per request.
What if we need a non-standard integration?
That falls under custom integration and is scoped and quoted separately — never included automatically.
Pricing
Is there an implementation fee?
Yes, a one-off fee that depends on the plan. See the pricing page for exact amounts.
Is implementation included in the Pilot Programme?
Yes — Pilot Partners pay the normal subscription, but not the agreed standard implementation fee.
Do you take commission on our sales?
No. Ordanta runs on a fixed subscription, not a percentage of your B2B sales.
Can we upgrade later?
Yes, you can move to a larger plan at any time.
AI & Pilot
Does Ordanta use AI?
Ordanta is developing AI-assisted features such as intelligent reorder suggestions. What's in development or planned is clearly marked next to each feature.
Why only three Pilot Partners?
Because we guide every implementation personally. More than three at once would come at the expense of the attention each Pilot Partner needs.
What do you expect from a Pilot Partner?
Active participation during onboarding and practical product feedback — no obligation to provide a testimonial or public reference.
Founding Pilot Programme